LinkedIn provides 11 distinct ad formats, each designed to help you achieve specific marketing objectives:

1. Single Image Ads: Simple yet effective, these ads use a single image to capture attention. They are versatile and can be used for various purposes, from brand awareness to driving website traffic. The key is to use high-quality images and compelling copy. Single Image Ads appear in the LinkedIn feed and are effective for delivering straightforward messages.
2. Carousel Ads: Feature multiple images or videos to tell a more comprehensive story. Each card in the carousel can have its own headline and call-to-action, allowing you to provide more information and interact with users in multiple ways. This format is great for showcasing a series of products or different aspects of a single offering.
3. Video Ads: Engage your audience with dynamic video content. Video Ads can range from short clips to longer-form content, and they are particularly effective for demonstrating products, sharing stories, or providing educational content. Videos can be used to capture attention quickly and convey complex information in an engaging manner.
4. Text Ads: Short, text-based ads ideal for driving quick actions. Text Ads are displayed in the right-hand column or at the top of the page and are best for driving traffic to your website with a clear and concise message. They are cost-effective and can be a great way to complement other ad formats in a comprehensive campaign.
5. Sponsored InMail: Personalized messages sent directly to users’ inboxes. Sponsored InMail is great for sending personalized content such as webinar invitations, whitepapers, or special offers directly to the inboxes of your target audience. InMail messages have a higher open rate compared to traditional email marketing, making them highly effective for targeted outreach.
6. Dynamic Ads: Customized ads that adjust based on the viewer’s profile information. Dynamic Ads include options like Follower Ads, Spotlight Ads, and Content Ads, each providing a tailored experience that can increase engagement and conversions. These ads are personalized to each viewer, making them more relevant and engaging.
7. Follower Ads: Encourage users to follow your LinkedIn page. These ads use the viewer’s profile data to create a personalized experience, making it more likely they will follow your page. Follower Ads are excellent for growing your LinkedIn audience and increasing the reach of your organic content.
8. Spotlight Ads: Drive traffic to your website or landing page. Spotlight Ads highlight specific content or products, making them ideal for promotional campaigns. They use personalized elements to capture attention and drive clicks to your targeted landing pages.
9. Content Ads: Promote your latest content, such as blog posts or white papers. These ads help drive traffic to your content, increase engagement, and establish your authority in your industry. Content Ads are effective for thought leadership and content marketing strategies.
10. Job Ads: Specifically designed to attract job candidates. Job Ads help you reach professionals who are actively looking for new opportunities, making them ideal for recruitment campaigns. These ads can be targeted based on skills, job titles, and experience levels to find the best candidates for your positions.
11. Lead Gen Forms: Pre-filled forms within ads to capture leads without leaving LinkedIn. These forms are highly effective for collecting contact information and other data from your audience, simplifying the lead generation process. Lead Gen Forms reduce the friction of filling out forms, leading to higher conversion rates.

Each ad format has its own unique strengths, making it essential to choose the one that best aligns with your campaign objectives.